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Digital Marketing Management

The purpose of this course:

Marketers today cannot progress without harnessing new technologies. The internet is fast becoming the largest advertising budget for multinational companies. It is important to understand how it creates value and generates superior service.

Benefits for you as an individual:

• Update your digital marketing knowledge
• Learn from case studies from leading blue-chip companies
• Understand the drivers of the industry and how to use them
• Appreciate the means and methods of customer centricity
• Understand a range of e-tools, their advantages and disadvantages
• Understand and appreciate the legal implications

 

Who this course is for:

This course is designed for CIM students or professionals who want to get more out of their digital marketing efforts and activities. Your or your organisation should have a website and be keen to ensure the best possible leverage from investment, in terms of both website design and best practice.