CIM Professional Diploma in Marketing

This qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as a 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.

The consultation process showed that the typical profiles of people taking Professional Diploma in Marketing qualification are the following:

• - Operational marketers
• - Departmental managers
• - Functional managers
• - Product/brand managers
• - Account managers
• - Agency managers
• - Business development managers

Entry Criteria:

• - Any business or marketing Bachelors or Masters Degree (or equivalent) where a minimum of one third of the credits come from marketing (i.e. 120 credits in Bachelors degrees or 60 credits with Masters Degrees)

OR

• - Experience in a marketing management role that has provided potential students with knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in Marketing

The aim of this qualification is to provide the knowledge, skills and ‘ability to do’ in relation to marketing planning and to assist with the development of the ‘marketing professional’ in the ways discussed above. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role. The focus shifts from theoretical concepts of marketing to providing insights into the key aspects of managing the marketing function as well as recognising various departmental opportunities such as channel management, communications, customers, NPD/innovation, etc.

This qualification level consists of four units:

Unit 1: Delivering Customer Value Through Marketing

Unit 2: The Marketing Planning Process

Unit 3: Managing Marketing

Unit 4: Project Management in Marketing