CIM Professional Certificate in Marketing

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but it could be that they have more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification include:

• Marketing assistants
• Marketing co-ordinators
• Marketing executives
• Marketing managers in SME’s without formal marketing qualifications
• Existing marketers wanting to become more specialist

As a minimum, 2 ‘A’ levels are required or any general bachelors or masters degree or an equivalent such as:

• CIM Introductory Certificate
• NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3)
• NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)
• International baccalaureate (equivalent to NQF Level 3 and above)
• Proof of English proficiency for non native speakers
• Business and/or marketing experience in a support role would be advantageous
• Students who complete this qualification should be able to:
• Develop a rigorous approach to the acquisition of a broad knowledge base
• Employ a range of specialised skills, determining solutions to a variety of unpredictable problems
• Generate a range of responses to a limited number of unusual problems, with the solutions being innovative to well defined
• Exercise appropriate judgement in planning, selecting and presenting information, methods or resources
• Evaluate information, using it and plan to develop investigative strategies.

This qualification level consists of four units:

Unit 1 – Marketing Essentials

Unit 2 – Assessing the Marketing Environment

Unit 3 – Marketing Information and Research

Unit 4 – Stakeholder Marketing