Online Global MBA Syllabus

Learn how to interpret and develop marketing strategies in the current and future business environment.

You will study the internationalisation of business and marketing strategy, taking into consideration current trends from the marketplace.

Learning outcomes

Upon completion of the module, you will be able to:

• Evaluate the principles of marketing
• Summarise and critically assess the key factors affecting business performance in international markets
• Appraise the impact of emerging issues on international marketing activities
• Analyse and synthesise the different elements of the marketing mix and the role of these elements in achieving marketing objectives
• Evaluate the response of an organisation to global external forces

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Understand the importance of investment and financial decisions in creating and capturing value for businesses, as well as in obtaining sustainable competitive advantages. You will learn how to analyse financial statements and corporate finance structure, examine the means used by companies to raise finance and manage financial risk. Graduating with the ability to maximise corporate value and minimise financial risk, you can look forward to an influential role in management.

Learning outcomes

Upon completion of the module, you will be able to:

• Summarise key principles, trends and tools in accounting and corporate finance
• Demonstrate effective approaches to the analysis of corporate finance structure and corporate financial statements, using applicable tools and techniques
• Assess the practical application of models and theories to decisions on corporate financing
• Critically evaluate the economic benefits of various types of financing
• Use internal and external financial information to appraise business performance

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Enhance your understanding of information management issues affecting modern businesses, and learn how various systems can help to ensure efficiency. You will discover how organisations can gain a competitive edge through good supply chain design and effective use of ICT. The knowledge and skills you acquire during the modules will prove crucial in your future management career.

Learning outcomes

Upon completion of the module, you will be able to:

• Critically appraise ways in which the operations and information systems functions contribute to an organisation’s competitiveness and strategic direction
• Evaluate the key factors in the competitive advantage versus necessary cost debate
• Synthesise and examine complex information on IT related issues
• Identify and justify the information required to implement effective operational decisions, with particular reference to change management
• Describe and critically assess organisations – from systems, information and business process perspectives

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This module explores how strategy is formed and how it impacts upon businesses, as well as the importance of strategic management. You will be introduced to concepts, frameworks and practices in strategic management, in addition to leadership methods. Everything you learn will help you to excel in middle or senior level management.

Learning outcomes

Upon completion of the module, you will be able to:

• Critically evaluate current strategic management tools, techniques and concepts
• Analyse the strategic planning process
• Critically examine the complexity of the environment and its implications in the decision-making process
• Apply and appraise strategic approaches to practical situations in various types of organisation
• Assess current developments in the organisational environment and alternative responses related strategy

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