Short Courses in Management: Marketing Strategies and Operations

Marketing Strategies and Operations inspects the traditional concepts of product, place, promotion and price in the marketing mix and moves beyond to focus on both the strategy and the specific tools needed to launch products and brands, and to manage them through their life cycle.

This includes the latest developments in customer segmentation, building the business case for investment in new product development, competitor analysis and response scenarios, as well as understanding the shape and future changes to industry structure.

During this highly practical course, students will design real value offerings and develop customer profiles based on perceptual mapping and purchasing behaviour, as well as pricing models from analysis of the economic structure of products and markets. Students will also understand the strategic motives behind corporate market positioning, crisis management and brand management.

HOW WILL I BENEFIT?
You will gain first hand experience through real-life examples and an incredibly practical course content. The course covers the most relevant topics in marketing management, providing you with comprehensive knowledge of the tools, terminology and the 7 Ps.

This course is tailored for those who aim to secure managerial positions and who wish to pursue further studies like an MSc in Marketing, and is a perfect supplement for those already pursuing a career in marketing.

For more information on the syllabus please look under Key Facts.