The MSc Marketing programme is composed of 6 modules, an intergrated case study and a dissertation to be completed in a period of 24 months on a full-time basis. The programme can also be studied in blocked (on a part-time or blended basis) to fit with work commitments. The syllabus is as follows:
Introduction
Introduction to the Programme
What is Marketing ?
Administrative Issues
Study Skills and Techniques (Case Study Methodology, Academic Writing, Presentation Skills)
Team Building
The General Business Environment
Finance and Accounting for Marketing Managers
International Business Law and Contracts
Strategic Management
The Marketing Environment
Economics, Ethics and Cultural Issues for Marketing Managers
Marketing Psychology and Consumer Behaviour
Market Research
Marketing Strategy
Strategic Marketing and Marketing Planning (CIM Exemption)
The Marketing Mix – Managing Marketing
New Product Development, Product Life Cycle and Brand Management
Marketing Communications (Advertising and Marketing Communication - CIM Exemption), Public Relations and Corporate Communications
Pricing Policy and Distribution (including Retail Marketing) Policy
Marketing Specifics
International Marketing
Services Marketing
B2B Marketing
Technology for Marketing Competitiveness : Customer Intelligence and Digital Marketing
