The MSc in Digital Marketing Syllabus

The MSc in Digital Marketing programme is composed of 4 modules and a dissertation to be completed in a period of 12 months on a full-time basis.

There are no options, all modules are compulsory.

The core modules are:

• Digital Marketing and Consumer Behaviour
  • Principles of digital marketing and the Internet
  • Digital communications strategies
  • Database marketing and customer behaviour
• Commerce and Law
  • Commercial activities and e-commerce
  • Digital business strategies
  • Digital ethics, legislation and security
• Strategic Web Design
  • Advanced web design
  • Search engines: marketing and optimisation
  • Multimedia
• Measurement, Development and Security
  • Digital Metrics and Analysis
  • NPD and Project Mangement
  • Security and systems