Call us today

To speak to an Advisor, call us.

London:
+44 (0) 207 823 2303

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

Request more info

By Phone
By Email

Name:

Email:

Programme:

Which intake are you interested in?
Feb/March
Sept/October

Campus Location:

Country of Residence:

Additional Comments

September 2009
March 2010

12 months (F/T), 24 months (P/T)

Neil Cameron
Marcos Alves
Elena Kalpun
David Andres Cortazar

on +44 (0)207 823 2303
or email us

The MSc in Digital Marketing Syllabus

The MSc in Digital Marketing programme is composed of 4 modules and a dissertation to be completed in a period of 12 months on a full-time basis.

There are no options, all modules are compulsory.

The core modules are:

Digital Marketing and Consumer Behaviour
- Principles of digital marketing and the Internet
- Digital communications strategies
- Database marketing and customer behaviour
Commerce and Law
- Commercial activities and e-commerce
- Digital business strategies
- Digital ethics, legislation and security
Strategic Web Design
- Advanced web design
- Search engines: marketing and optimisation
- Multimedia
Measurement, Development and Security
- Digital Metrics and Analysis
- NPD and Project Mangement
- Security and systems

PROGRAMMES