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Next Intake

September 2009
March 2010

Duration

12 months (F/T), 24 months (P/T)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Marcos Alves
Elena Kalpun
David Andres Cortazar

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The MSc in Digital Marketing Syllabus

The MSc in Digital Marketing programme is composed of 4 modules and a dissertation to be completed in a period of 12 months on a full-time basis.

There are no options, all modules are compulsory.

The core modules are:

  • Digital Marketing and Consumer Behaviour
    • Principles of digital marketing and the Internet
    • Digital communications strategies
    • Database marketing and customer behaviour
  • Commerce and Law
    • Commercial activities and e-commerce
    • Digital business strategies
    • Digital ethics, legislation and security
  • Strategic Web Design
    • Advanced web design
    • Search engines: marketing and optimisation
    • Multimedia
  • Measurement, Development and Security
    • Digital Metrics and Analysis
    • NPD and Project Mangement
    • Security and systems