MIB – Programme Structure

This module will examine the basic concepts and principles of marketing and familiarise students with the role of marketing within an organisation. Students will learn how knowledge of customer needs and use of effective marketing generates profits. These concepts will then be applied from an international perspective and provide students with an understanding of the challenges that arise within international marketing environments and how to adjust basic marketing principles to remain relevant.

Accounting within any market is affected by international developments, and this module offers an introduction to both accounting and financial reporting in a multinational environment. Students' knowledge of accounting will be expanded with an international approach to the factors that influence the development of accounting and reporting around the world. This module prepares graduates for effectively reading and interpreting financial statements.

The aim of this module is to familiarise students with the fundamentals of both micro and macro-economics and their relation to international trade. One of the most important decisions faced by managers of corporations is the selection and financing of investment projects. Students will be introduced to the techniques used to evaluate investments from an international perspective.

The development, implementation, and management of Information Systems within an organisation is critical to the success of business objectives. Students will be introduced to the issues that arise with the globalisation of trade and the growing complexities of internet-based systems, learning to address the challenges of constantly changing information needs.

Students will learn how to understand the symptoms and deal with the root causes of a problem. The development of a framework for decision-making will be facilitated through discussions of strategic planning, management, and analysis. The module helps students practise presenting and defending solutions and executing strategic decision in uncertain situations.

This module focuses on the discussion of cases to improve students' ability to identify and resolve problems in the general environment of international business.

This module will help students become familiar with the legal aspects of international business and to apply legal concepts to genuine business situations. Students will study the impact of regulations on international business and how strategies are developed and how foreign legislation is considered.

Globalisation is a growing feature of modern business and managers of both international and domestic organisations must have the knowledge and skills necessary to integrate themselves within the international market. Although multinationals have greater opportunity in terms of diversification and financing sources, there are also greater risks involved such as exchange rate fluctuations and political instability.