MBA in Business Intelligence

In today's competitive marketplace, organisations must focus scarce resources on the strategies most likely to yield success. Business intelligence helps them achieve this by building a complete picture – learning from the past, monitoring and communicating the present, and gaining insight into the future. Business analysis and solutions help more people, across more departments, to reach the right decisions. They provide decision-makers with a strategy-focused view of the entire enterprise – including customer behaviour, supplier spending, employee retention, financial performance and more.

Modules:

Business Intelligence

Business Intelligence is not just a popular trend – it is imperative if today’s organisations are to succeed in a competitive marketplace, and gain the critical insight needed to evolve and dominate in the future. In this module, students will learn about business intelligence concepts, methods and processes to improve business decisions. Students will learn about the intelligence value chain, and how business intelligence is positioned and used within all levels of the organisation.

Corporate Performance Measurement

To communicate clearly and execute strategies, Business Managers are required to develop effective strategic performance measures. But at the same time, they’re challenged with questions such as “how can we measure performance?” or “how do I know if what I am measuring will ensure alignment with results?” This course is designed to help students to play a critical role in answering these questions and enabling the organisation to implement and manage a dynamic performance measurement system.

Customer Intelligence

The dynamics between the customer and the organisation are rapidly changing, and innovative methods for interacting with customers, new technologies and new strategies are emerging to increase customer value. In this module, the students will explore some of the cutting-edge strategies and methods of creating and exploiting customer intelligence.

Back to the MBA programmes