GGSB MBA – Programme Structure

This module will examine the basic concepts and principles of marketing and familiarise students with the role of marketing within an organisation. Students will learn how knowledge of customer needs and use of effective marketing generates profits. These concepts will then be applied from an international perspective and provide students with an understanding of the challenges that arise within international marketing environments and how to adjust basic marketing principles to remain relevant.

This module will help students gain an awareness of cross-cultural issues that arise when managing and negotiating in today's international business arena. When dealing within a multicultural environment, differences arise in attitudes towards the flow of information, decision-making, and leadership and successful managers will be those who are culturally sensitive and tolerant.

Accounting within any market is affected by international developments, and this module will be an introduction to both accounting and financial reporting in a multinational environment. Students' knowledge of accounting will be expanded with an international approach to accounting information. Factors that influence the development of accounting and reporting around the world will be introduced to students and will prepare graduates to effectively read and interpret financial statements.

The aim of this module is to familiarise students with the fundamentals of both micro and macro-economics and their relation to international trade. One of the most important decisions faced by managers of corporations is the selection and financing of investment projects. Students will be introduced to the techniques used to evaluate investments from an international perspective.

You will learn about vital economic mechanisms in relation to International business such as trade and currency fluctuations (which includes balance of trade and free trade versus protectionism). Issues such as regional integration, cyclical movements, as well as global crises and imbalances will also be studied.

The scope of this subject covers factors in international relations and their effect on business activity. There will be a critical examination of the emerging economies of the South and the East, efforts directed at international cooperation and sources of conflict

There will be an exploration of economic, social and environmental issues and how they are managed at corporate level. Furthermore, you will learn about the changing roles of effective sustainability and corporate responsibility, in addition to the challenge of implementation and enforcement of policy.

Another aspect of this area will be the matter of how to manage risk – in relation to general risk management techniques and policy. You will also be familiarised with the concepts of financial risk and the statutory legal responsibilities of companies

You will cover key managerial tools through an understanding of opportunity cost in the context of economics, as well as its practical application. You will also examine fundamental essentials such as the main economic theories of market structure and interaction, among other things.

In addition, you will learn about quantitative decision-making through an overview of statistical analysis in decision-making, as well as other crucial topics. There will also be an examination of relevant ideas such as basic descriptive statistics and concepts of probability, during your studies

You will cover two crucial factors regarding all forms of organisational development – whether or not to invest and how to generate the funds to be invested. In addition, you will learn vital financial techniques to help you assess investment opportunities, and understand how to acquire the funds required for the implementation of an initiative.

This module will provide an examination of the role of stakeholders at different levels; such as shareholders, among others. It will also consider the current financial atmosphere and the issue of growing financial risk (due to a variety of factors).

This module examines the relationship between information systems, knowledge management, and the use of business statistics to make effective decisions. The development, implementation, and management of Information Systems (IS) are increasingly complex with the internationalisation of business today. Knowledge Management is an essential concept to understand to succeed in business today and students will be introduced to identifying and implementing a knowledge management project in an organisation.

Students will learn how to assess symptoms and to deal with the root causes of a problem. The development of a framework for decision-making will be facilitated through discussions of strategic planning, management, and analysis. The module helps students practise presenting and defending solutions and executing strategic decision in uncertain situations.

This module provides introductory aspects of business law, focusing on both the English and International legal systems. The law relating to business organisations such as sole traders, partnerships, and corporations will be considered in relation to business transactions, the sale and supply of goods, consumer law, and criminal liability. The concept of recognizing a corporation as a separate corporate personality will be discussed in-depth.

The key elements that affect how effective and competitive an organisation is will be discussed within this module. The impact of technology and innovation on an organisation and the importance of strategic and structured management to ensure success will be key concepts. Students will gain an understanding of the managerial methods used by complex enterprises today to solve operational problems.

Knowledge of how organisations maintain effective and efficient performance is required to understand how to manage change in organisational practises and ensure employees are motivated throughout. Students will study cases of creative and innovative leadership and understand how these individual leaders transform a business.