MBA in Managing the Digital Enterprise

These modules address:

• the increasingly complex legislative framework
• the development of digital technologies and their implications for organisations
• the application of strategy in a digital context
• the development of business intelligence to optimise Client Relationship Management

This MBA specialisation aims to equip managers with up-to-date knowledge enabling them to strategically align emerging and existing technologies with business processes and strategy. It also provides a critical analysis of E-Business as it stands today.

This specialisation consists of three modules:

• Legal Issues and the Digital Enterprise
• Strategy and the Digital Enterprise
• Customer Intelligence

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