MSc Strategic Marketing* - Specialisations

In an increasingly volatile business world, the role of the marketer has become more crucial than ever. Versatility within this vast field of expertise is also highly sought after among employers across the world, and employees with the skills and ability to develop a long-term sustainable strategy are invaluable.

The MSc Strategic Marketing programme includes a number of specialist pathways, all designed to give students absolute control over the direction they wish to take their marketing studies.

You can choose from the specialisations below:

• MSc Strategic Marketing* (Global Marketing)
• MSc Strategic Marketing* (Digital Marketing and Social Media)
• MSc Strategic Marketing* (Integrated Marketing Communications)
• MSc Strategic Marketing* (Sales Management)
• MSc Strategic Marketing* (Luxury Brand Management)

All specialisation are available subject to student demand

• UK undergraduate degree (2:2 minimum) or equivalent in business, finance, economics or related degrees with major components in Economics, Mathematics and Statistics
• English Levels 6.5 IELTS (5.5 in all bands) or equivalent
• Applicants with substantial relevant professional experience will also be considered
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

Students who do not satisfy the academic or English requirements can apply one of our Pre-Master’s Programmes