Career Direction

The MSc in Marketing is ideally suited to students who aspire to top-level marketing careers as well as marketing professionals who want to update their skill set to respond to a constantly evolving discipline. The programme is constantly reviewed to ensure that it stays at the cutting edge, developing a fundamental understanding of the core concepts in marketing.

With a blend of academic and practical learning the MSc in Marketing ensure that graduates are equipped with the skills they need to excel in the modern marketing environment and to progress their careers to the next level. Students will build tangible skills that translate easily into the modern workplace allowing those with marketing experience, but no formal accreditation to obtain internationally recognised qualifications and realise their full potential.

Successful graduates will enter into a variety of organisations including multi-national companies, public sector and private sector organisations and start ups. Typical functional roles in Marketing include:

• Brand Management
• Product management
• Service Marketing
• Account Management
• Market research

Many roles within Marketing are 'in-house' and will, therefore, solely deal with one organisation's marketing activities The work includes: planning; promotion; media relations, sponsorship and market research.

This sector is fast, exhilarating, innovative, highly creative and extremely varied. LSBF graduates with an MSc in Marketing can target many companies. Examples of the 'Big Players' that spend the most on marketing budgets and are attractive to graduates as potential employers include:

• Procter & Gamble
• Unilever
• Reckitt Benckiser LTD
• British Sky Broadcasting
• Tesco
• Kelloggs
• L'Oréal

MSc in Marketing graduates can also consider opportunities with external marketing agencies. Some of the top agencies that recruit graduates are:

• Iris Worldwide
• Gyro International
• Digital Marketing Group
• Proximity London
• CHI & Partners
• RAPP Holdings
• EHS Brann
• Tangible Group
• The Marketing Store Worldwide
• Tullo Marshall Warren

• Entry Requirements
• Key Facts
• Downloads

• Undergraduate degree or equivalent
• English Proficiency: *
  • IELTS 6.5 – (or equivalent)
  • TOEFL – minimum score of 93 (internet-based), 240 (computer-based), or 587 (paper-based)
  • PTE 59 – (or equivalent)
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

*Students who do not satisfy the fluency in English requirement can apply for the LSBF School of English Postgraduate Preparation Programme.

Next Intake

• 27^th February 2012

Campuses available

• London
• Birmingham*
• Manchester

Duration

• Full Time
  (12-15 Months)
• Part Time (24 Months)
• Online (12-60 Months)

* Only available to study part-time and online

Study Modes:

• Campus
• Blended (campus and online)
• Online

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships

Application

To apply for this programme or for further information -
Call: + 44 (0)207 823 2303.

MSc Marketing Fact Sheet