LSBF - MSc in Marketing, PR and Reputation Management Course, UK

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London:
+44 (0) 207 823 2303

Birmingham:
+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

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Next Intake

September 2010

Duration

12 months (F/T), 24 months (P/T), 12-60 month (Online)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Elena Kalpun
Marcos Alves

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LSBF MSc Marketing Fact Sheet

MSc in Marketing & Public Relations

Our innovative new course, MSc in Marketing & Public Relations educates students on the philosophies, theories and implementation of marketing, public relations and reputation management. In this programme we aim to equip marketers with knowledge and tools of corporate communications. We also put an emphasis on Internet as a communication environment.

Reputation management is the core philosophy behind corporate public relations, placing significant emphasis on the interesting correlations between reputation and specific categories of spending. Students will be able to examine reputation-related perceptions and beliefs and examine factors that influence sales and marketing structural decisions.

	Full-time	Part-time	On-line
	Duration: 12 months	Duration: 24 months	Duration: from 12 to 24 months
	Year one: Core modules, specialisation modules and management dissertation	Year one: Core modules Year two: Remaining core modules, specialisation modules and management dissertation	Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing (30 credits)	Diploma in Marketing (60 credits)	MSc in Marketing Degree* (180 credits)
3 Core Modules	1 Core + 2 Elective Modules	Capstone Module
Strategic Planning Consumer Behaviour Marketing Management	Integrated Marketing Communications PR Management & Corporate Communications Internet & Digital Marketing Communications	Management Research Methodology Final Project (Dissertation)

^{* -Degree is awarded by the University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in Marketing, PR and Reputation Management are eligible for 2-year Post-Study Work Scheme in United Kingdom.}