MSc in Marketing & Public Relations

The MSc in Marketing & Public Relations programme educates students on the philosophies, theories and implementation of marketing, public relations and reputation management. This programme equips marketers with the knowledge and tools of corporate communications with emphasis on the Internet in the modern communication environment.

The program is designed for marketing students and professionals who want to upgrade their skills and advance their careers in public relations with major international companies. The pace of change in public relations is increasing, and modern marketing professionals need to be at the cutting edge of developments in the field.

The MSc in Marketing & Public Relations explores reputation management, the core philosophy behind corporate public relations, and places significant emphasis on the correlations between reputation and specific categories of spending. Students will be able to examine reputation-related perceptions and beliefs and examine factors that influence sales and marketing structural decisions.

The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour and in term two, concentrates on PR Management and corporate communications, focussing on both theoretical concepts and practical digital marketing skills.

To explore the MSc in Marketing & Public Relations syllabus in full, visit the Programme Structure page.

Undergraduate degree or equivalent
English Proficiency: *
- IELTS 6.5 – (or equivalent)
- TOEFL – minimum score of 93 (internet-based), 240 (computer-based), or 587 (paper-based)
- PTE 59 – (or equivalent)
GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

*Students who do not satisfy the fluency in English requirement can apply for the LSBF School of English Postgraduate Preparation Programme.