LSBF - MSc in Marketing and Management Course

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+44 (0) 207 823 2303

Birmingham:
+44 (0) 121 616 3370

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+44 (0) 161 713 1777

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Next Intake

September 2010

Duration

12 months (F/T), 24 months (P/T), 12-60 month (Online)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Elena Kalpun
Marcos Alves

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LSBF MSc Marketing Fact Sheet

MSc in Marketing

Our specialised MSc in Marketing programme aids students to become knowledgeable with regards to all business functions as well as complex organisational issues in preparation for a successful career in a management position.

The syllabus of the programme is build around “market-oriented management” concept. As a discipline, marketing management predominantly concentrates the management of a company’s marketing resources and activities as well as the practical application of marketing methods. However, through this course you will gain insight into both marketing management and management practices with strategic emphasis on creating and retaining customer value as well as sustainable competitive advantage in organisation.

This course equips marketers with the toolbox to manage marketing department of the company or the company itself.

	Full-time	Part-time	On-line
	Duration: 12 months	Duration: 24 months	Duration: from 12 to 24 months
	Year one: Core modules, specialisation modules and management dissertation	Year one: Core modules Year two: Remaining core modules, specialisation modules and management dissertation	Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing (60 credits)	Diploma in Marketing (120 credits)	MSc in Marketing Degree* (180 credits)
3 Core Modules	1 Core + 2 Elective Modules	Capstone Module
Strategic Planning Consumer Behaviour Marketing Management	Integrated Marketing Communications Global Marketing Strategic Sales Management	Management Research Methodology Final Project (Dissertation)

^{* -Degree is awarded by the University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in Marketing and Management are eligible for 2-year Post-Study Work Scheme in United Kingdom.}