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Next Intake

January 2010
April 2010
July 2010

Duration

12 months (F/T), 24 months (P/T), 12-24 month (Online)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Elena Kalpun
Marcos Alves


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MSc in Marketing and International Business

MSc in Marketing and International Business will enable you to successfully meet the needs of an international company by implementing strategic marketing techniques, allowing them to acquire an international competitive advantage and compete successfully on the global marketplace. This will be obtained via your knowledge of marketing activities and ways in which to coordinate and integrate them across multiple spectrums. You will acquire a global approach to international marketing by focussing on various markets. Thus the emphasis is on groups of consumers as opposed to the physical location of individuals. This course will be most beneficial to students seeking careers in multinational corporations and companies operating internationally.

Full-time Part-time On-line
Duration: 12 months Duration: 24 months Duration: from 12 to 24 months
Year one: Core modules, specialisation modules and management dissertation Year one: Core modules
Year two: Remaining core modules, specialisation modules and management dissertation
Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing
(30 credits)
Diploma in Marketing
(60 credits)
MSc in Marketing Degree*
(180 credits)
3 Core Modules
1 Core + 2 Elective Modules
Capstone Module
 
  • Business Planning
  • Consumer Behaviour
  • Marketing Management
  • Integrated Marketing Communications
  • Global Marketing
  • International Advertising and Brand Management
  • Research Methodology
  • Master’s Dissertation
 
 

* -Degree is awarded bythe University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in Marketing and International Business are eligible for 2-year Post-Study Work Scheme in United Kingdom.