LSBF - MSc in Marketing and Business Intelligence

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+44 (0) 207 823 2303

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+44 (0) 121 616 3370

Manchester:
+44 (0) 161 713 1777

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Next Intake

September 2010

Duration

12 months (F/T), 24 months (P/T), 12-60 month (Online)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Elena Kalpun
Marcos Alves

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LSBF MSc Marketing Fact Sheet

MSc in Marketing and Business Intelligence

LSBF designed this specialised Master programme to equip marketers with skills to research, analyse and work with market data as well as to build the knowledge and insight on marketing information systems (MIS) and its role within organisation. In current dynamic and hypercompetitive environment deep consumer insight, knowledge of the customer profile and efficiency of information flow can define the performance of the company itself.

MSc in Marketing and Business Intelligence makes a separate emphasis on: CRM systems and customer information management, marketing research as well as data capturing and analysis techniques.

	Full-time	Part-time	On-line
	Duration: 12 months	Duration: 24 months	Duration: from 12 to 24 months
	Year one: Core modules, specialisation modules and management dissertation	Year one: Core modules Year two: Remaining core modules, specialisation modules and management dissertation	Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing (30 credits)	Diploma in Marketing (60 credits)	MSc in Marketing Degree* (180 credits)
3 Core Modules	1 Core + 2 Elective Modules	Capstone Module
Business Planning Consumer Behaviour Marketing Management	Integrated Marketing Communications Marketing Research Managing Information	Research Methodology Master’s Dissertation

^{* -Degree is awarded by the University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in Marketing and Business Intelligence are eligible for 2-year Post-Study Work Scheme in United Kingdom.}