MSc in Marketing & Advertising

The MSc in Marketing & Advertising allows students to excel in a variety of communication forms and techniques enabling graduates to identify and influence consumers. The programme is designed to cover core marketing elements with a specialist focus on advertising and marketing communications.

Traditionally one of the most exciting areas of marketing, advertising is a dynamic field and this programme is designed for students who want to upgrade their skills, bring their knowledge up to date and take their career to the next level. Students will gain an insight into persuading potential customers to purchase or move along the conversion tunnel as well as study the integrated procedure through which different demographics individuals discover existing and newly-identified needs and wants.

This course includes rebranding and repositioning of a product in the market and a variety of mediums are explored, including television, radio, cinema, magazines, newspapers, video games, the internet and traditional mail. The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour and in term two, concentrates on Marketing Management, focussing on both theoretical concepts and practical digital marketing skills.

For more information on the MSc in Marketing & Advertising syllabus, visit the Programme Structure page.

• Entry Requirements
• Key Facts
• Downloads

• Undergraduate degree or equivalent
• English Proficiency: *
  • IELTS 6.5 – (or equivalent)
  • TOEFL – minimum score of 93 (internet-based), 240 (computer-based), or 587 (paper-based)
  • PTE 59 – (or equivalent)
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

*Students who do not satisfy the fluency in English requirement can apply for the LSBF School of English Postgraduate Preparation Programme.

Next Intake

• 27^th February 2012

Campuses available

• London
• Manchester
• Birmingham*

Duration

• Full Time
  (12-15 Months)
• Part Time (24 Months)
• Online (12-60 Months)

*Only available to study part-time and online

Study Modes:

• Blended (campus and online)
• Online

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships

Application

To apply for this programme or for further information -
Call: + 44 (0)207 823 2303.

MSc Marketing Fact Sheet