LSBF - MSc in Marketing and Advertising - Marketing Masters Degree, UK

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+44 (0) 207 823 2303

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+44 (0) 121 616 3370

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+44 (0) 161 713 1777

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Next Intake

September 2010

Duration

12 months (F/T), 24 months (P/T), 12-60 month (Online)

Fees

Link to latest MSc fees

Co-ordinator's Names

Neil Cameron
Elena Kalpun
Marcos Alves

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LSBF MSc Marketing Fact Sheet

MSc in Marketing & Advertising

MSc in Marketing & Advertising allows students to excel in a variety of communication forms, these newly formed communications techniques enable students to identify, persuade and influence consumers in a particular manner. Students will gain an insight into persuading potential customers to purchase or move along the conversion tunnel as well as study the integrated procedure through which different demographics / individuals discover existing and newly-identified needs and wants of consumers. This course will include re-branding and repositioning of the product in the market. A variety of mediums will be explored, namely: television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags, billboards and mail or post.

	Full-time	Part-time	On-line
	Duration: 12 months	Duration: 24 months	Duration: from 12 to 24 months
	Year one: Core modules, specialisation modules and management dissertation	Year one: Core modules Year two: Remaining core modules, specialisation modules and management dissertation	Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing (30 credits)	Diploma in Marketing (60 credits)	MSc in Marketing Degree* (180 credits)
3 Core Modules	1 Core + 2 Elective Modules	Capstone Module
Strategic Planning Consumer Behaviour Marketing Management	Integrated Marketing Communications Advertising Management Internet and Digital Marketing Communications	Management Research Methodology Final Project (Dissertation)

^{* -Degree is awarded by the University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in Marketing and Advertising are eligible for 2-year Post-Study Work Scheme in United Kingdom.}