MSc in Global Marketing

The MSc in Global Marketing enables graduates to successfully meet the needs of an international company by implementing strategic marketing techniques, allowing them to acquire an international competitive advantage and compete successfully in the global marketplace. The programme focuses on marketing activities and ways in which to coordinate and integrate these concepts across multiple spectrums. Students will acquire a global approach to international marketing by concentrating on various markets. The emphasis is on groups of consumers as opposed to the physical location of individuals. This course will be most beneficial to students seeking careers in multinational corporations and companies operating internationally. The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour and in term two, concentrates on global marketing, focussing on both theoretical concepts and practical digital marketing skills.

This specialisation will prepare graduates to communicate effectively when dealing with differentiating a company on a global scale. An understanding of strategic global issues relating to marketing is a must for all multinational companies. LSBF will ensure you have the knowledge base to succeed. You will be fully prepared to make an unparalleled contribution to any organisation operating in a multicultural environment.

You will be equipped with the knowledge and specialised skills required for a wide range of global marketing and management roles in both private and public sectors.

• Entry Requirements
• Key Facts
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• Undergraduate degree or equivalent
• English Proficiency: *
  • IELTS 6.5 – (or equivalent)
  • TOEFL – minimum score of 93 (internet-based), 240 (computer-based), or 587 (paper-based)
  • PTE 59 – (or equivalent)
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

*Students who do not satisfy the fluency in English requirement can apply for the LSBF School of English Postgraduate Preparation Programme.

Next Intake

• 27^th February 2012

Campuses available

• London
• Manchester
• Birmingham*

Duration

• Full Time
  (12-15 Months)
• Part Time (24 Months)
• Online (12-60 Months)

* Only available to study part-time and online

Study Modes:

• Campus (London only)
• Blended (campus and online)
• Online

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships

Application

To apply for this programme or for further information -
Call: + 44 (0)207 823 2303.

MSc Marketing Fact Sheet