LSBF - MSc in Marketing and E-Commerce Programme

Scholarships

2010 Scholarship Schemes
As part of our commitment to global education, LSBF offer a range of Scholarship opportunities to help you achieve your academic goals

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January 2010

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January 2010
April 2010
July 2010

Duration

12 months (F/T), 24 months (P/T), 12-24 month (Online)

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Neil Cameron
Elena Kalpun
Marcos Alves

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MSc in Marketing and E-Commerce

Although marketers have been able to take advantage of the use of electronic tools for some considerable time, the Internet and other digital technologies have produced an avalanche of exciting and pioneering ways of creating and communicating customer value.

The use of electronic methods in conventional marketing is known as E-Marketing and this affects traditional marketing by increasing efficiency in conventional marketing functions as well as transforming marketing strategies through technology. The change not only gives added customer value to business models but can also increase company profitability. This ensures that the Internet serves as an efficient marketing planning tool for both primary and secondary data collection.

Our MSc in Marketing and E-Commerce is designed in order to mirror the idea that digital marketing is bigger than the Web. It includes items such as data collected at supermarkets with bar code scanners and B2B data exchange. The programme provides overview of many offline electronic marketing techniques; whilst focusing on the Internet and the widespread and increasing use for E-Marketing. Course elaborates on E-Marketing planning and marketing mix topics from a strategic perspective.

	Full-time	Part-time	On-line
	Duration: 12 months	Duration: 24 months	Duration: from 12 to 24 months
	Year one: Core modules, specialisation modules and management dissertation	Year one: Core modules Year two: Remaining core modules, specialisation modules and management dissertation	Flexible. Study from anywhere in the world. Manage your study time according your needs and preferences. more »

Programme Breakdown

The programme is composed of 6 compulsory modules followed by Capstone Module which consists of a Research Methodology and a Master’s Dissertation.

12 Month Full Time Tuition
Certificate in Marketing (30 credits)	Diploma in Marketing (60 credits)	MSc in Marketing Degree* (180 credits)
3 Core Modules	1 Core + 2 Elective Modules	Capstone Module
Business Planning Consumer Behaviour Marketing Management	Integrated Marketing Communications Internet and Digital Marketing Communications Web-Marketing: Metrics, Analysis and Evaluation	Research Methodology Master’s Dissertation

^{* -Degree is awarded by the University of Wales**, a highly-respected institution with more than 100 years of experience in education. The University of Wales (Prifysgol Cymru in Welsh) is a confederal, third largest university in UK founded in 1893. It has accredited institutions throughout Wales and the United Kingdom, including renowned nineteenth-century establishments like Aberystwyth and Bangor. It also validates courses abroad and has over 100,000 students. The Chancellor of the University of Wales is His Royal Highness Prince Charles of Wales and the Pro-Chancellor is Dr Barry Morgan Archbishop of Wales.

Graduates of LSBF MSc in E-Marketing are eligible for 2-year Post-Study Work Scheme in United Kingdom.}

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