MSc in Digital Marketing

The MSc in Digital Marketing programme is designed to introduce students who are living in, and intend to work in, the digital economy and will provide a deeper understanding of the tools and techniques available to marketers today.

Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. This programme will introduce students to the latest developments in digital and data-based marketing, and the syllabus is reviewed frequently to ensure it remains relevant to current research and professional advances in these areas.

This programme is particularly suited to existing marketing professionals who want to develop a deeper understanding of new concepts and theories. However, it is also an excellent grounding for any applicant who wishes to enter the field, offering a comprehensive grasp of digital marketing.

The programme structure provides a comprehensive examination of integrated marketing communications and consumer behaviour and in term two, concentrates on Web Marketing and its metrics and evaluation, focussing on both theoretical concepts and practical digital marketing skills.To find out more about the MSc in Digital Marketing syllabus, visit the programme structure page.

• Entry Requirements
• Key Facts
• Downloads

• Undergraduate degree or equivalent
• English Proficiency: *
  • IELTS 6.5 – (or equivalent)
  • TOEFL – minimum score of 93 (internet-based), 240 (computer-based), or 587 (paper-based)
  • PTE 59 – (or equivalent)
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications. (Target score 550)

*Students who do not satisfy the fluency in English requirement can apply for the LSBF School of English Postgraduate Preparation Programme.

Next Intake

• 27^th February 2012

Campuses available

• London
• Manchester
• Birmingham*

Duration

• Full Time
  (12-15 Months)
• Part Time (24 Months)
• Online (12-60 Months)

* Only available to study part-time and online

Study Modes:

• Campus (London only)
• Blended (campus and online)
• Online

Fees

Click here for the latest fees.

Click here for the 2012 Bursaries and Scholarships

Application

To apply for this programme or for further information -
Call: + 44 (0)207 823 2303.

MSc Marketing Fact Sheet