The Postgraduate 360° Programme (Marketing):
Opening the door to your future career in Marketing
Secure a successful, rewarding career in marketing with our Postgraduate 360° Programme. You’ll gain industry relevant marketing knowledge, advanced practical skills and invaluable soft skills. All of this will give you a competitive advantage, helping you to climb the career ladder in this most creative of disciplines.
The programme comprises the following parts:
Your postgraduate marketing degree will supply you with an advanced understanding of the subject. Your CIM course will then teach you how to apply this theory to real-life business situations. The role of the Executive Development Programme is to add the extra skills that employers look for, through extensive careers training.
Throughout your course, you’ll receive personalised support from your own recruitment consultant, as well as access to our network of global corporate partners. We are so confident that Postgraduate 360° Programme will guide you to career success that we offer a job offer guarantee*after graduation.
How does it work?
Below are the course options that are most applicable to aspiring marketers. You should choose the options that fit in with your career goals, with our careers team available to aid you in making the right decision.
Postgraduate Degree
You'll select one from the following |
Professional Qualification
You'll select one from the following |
Executive Development
Programme |
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MSc Strategic Marketing** |
CIM |
Executive Development Programme in Marketing |
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Global MBA** |
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GGSB MBA |
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Master in International Business (MIB) |
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The roles detailed below are some of the most attractive in the field of marketing. These are just a fraction of the potential career paths available to you as an LSBF student.
EXAMPLE ROLES:
SUGGESTED PATHWAY:
Global MBA** (Marketing Management) + CIM + Executive Development Programme in Marketing
Head up an integral division of any business, and be the driving force behind the most successful marketing campaigns. In this fast-paced and rewarding career, you'll be responsible for developing and maintaining effective marketing strategies in line with company objectives, while commanding a team that are accountable for evaluating customer research, market conditions and competitor data to implement strong marketing plans.
As Marketing Director, you will oversee the marketing, advertising, and promotional staff of an entire organisation. You will be responsible for exploring potential pricing, demand and competition, and the performance of company, in order to devise and present ideas and strategies with complete confidence.
Director of Marketing Research
SUGGESTED PATHWAY:
MSc Strategic Marketing** + CIM + Executive Development Programme in Marketing
As Director of Market Research, you'll enjoy a career where you get an insight into how people work, and how they make decisions. Playing an integral role in determining what people do, think and buy, you will explore the reasons behind their purchasing behaviour. You'll head up a department which is central to the marketing efforts of any organisation, and will be responsible for leading and managing vital product testing events.
In fulfilling these responsibilities, you will be in a strong position to relay your research findings to allow for strong marketing campaigns. With an opportunity to meet a wide range of people, you will be working closely with clients to discuss everything from project requirements, to agreeing timescales and budgets. Potential employers include market research agencies, management consultants, governmental departments, and advertising agencies.
Director, Media Management & Analysis
SUGGESTED PATHWAY:
MSc Strategic Marketing** (Integrated Marketing Communications) + CIM + Executive Development Programme in Marketing
With a range of responsibilities, you will oversee a department which is responsible for both qualitative and quantitative research. Through your detailed findings, you'll also help to deliver comprehensive media evaluation reports, in support of the production of highly effective marketing campaigns. Your day-to-day responsibilities will include the measurement and analysis of a company's marketing efforts, including a variety of mediums; from radio, TV, and print, through to online campaigns. A highly challenging and rewarding role, you will need to be highly analytical, identifying which marketing projects have been successful, as well as those that need improvement.
Director of Digital Marketing
SUGGESTED PATHWAY:
MSc Strategic Marketing** (Digital Marketing and Social Media) + CIM + Executive Development Programme in Marketing
As Digital Marketing Director, you'll enjoy a rewarding career in a growing industry where you will be an expert in an area which is increasingly in demand. Responsible for the promotion of products and services through a variety of digital channels (from emails through to paid advertisements), you'll work in a vibrant and creative environment where your primary focus will be to build a strong internet presence for a company. Playing a pivotal role in maintaining and nurturing company brands online, you'll ensure that all web marketing efforts are consistent with the overall aims of an organisation. As head of an integral division of a company, you'll motivate and guide your staff in order to maximise efficiency.
Important Information, Terms & Conditions
*Terms and conditions apply. Some students may not qualify for the job offer guarantee scheme. The job offer guarantee is solely provided by London School of Business and Finance (LSBF), and has no connection with any other academic partner. Please note that the offer guarantee does not assure a particular role, employer, salary or location.
The offer will be in the area studied by the student but there is no guarantee that it will be in the UK. Therefore, the job offer can be in either the UK or overseas, depending on visa restrictions
**programmes subject to approval of association and programmes of study
