Fashion, Innovation & Communication
London School of Business and Finance, along with its partners, provides specialised courses written by industry experts. Whether you want to impress at a leading international company or are looking to establish your own, we can provide the qualifications and real-world expertise you'll need.
The demands of both consumers and employers are constantly changing; by understanding this, we are able to improve our programmes and exceed the expectations of our students. Break into the competitive fashion industry, learn how to communicate with your audience, or step into entrepreneurship by launching your own business.
Fashion & Branding:
This specialised 2-year course provides the vital business skills you need to help shape the most recognised fashion houses and design brands, in some of the most exclusive sectors. Equipped with an in-depth understanding of the integral principles of business and of the fashion, design and luxury sectors, you will stand out in a highly competitive field.
The Global MBA (Luxury Brand Management) recognises that luxury and prestigious brands require senior management with a strong business knowledge united to a specific industry sector understanding.
By studying modules such as Luxury Brand Management and Global Marketing Management, this one year MBA will give you the opportunity to promote critical industry insights and go on to develop successful middle management careers in the luxury sector.
The Bachelor in International Business (BIB) in Fashion and Design is a comprehensive degree programme, designed to provide you with a broad introduction into management, international business practices, foreign culture and languages, as well as a panoramic view of the fashion and design industries.
By examining fashion and design from a business perspective and including case studies of famous companies, studying product design, brand and retail management, and by learning directly from experienced tutors, you will leave possessing all the skills necessary to run a successful fashion business.
Be a part of the growing industry of luxury brands. This is a valuable opportunity to learn how to market luxury brands, which are big business in today's international economy.
This specialised course will prepare you for marketing management and leadership of luxury brands. You will learn to utilise strategic marketing techniques by developing an understanding of consumer behaviour and consumer relationship in this extremely competitive industry.
Get an in-depth understanding of the retail industry, gaining the insight and management skills you need for a rewarding career in this most fascinating sector.
You'll examine 6 of the most fundamental and pertinent topics in fashion retail and luxury management, from branding to store location, and new technology to globalisation. The course will culminate in a final project, allowing you to bring all your knowledge together and focus on an area that you're particularly interested in.
This is a dedicated specialist programme designed to foster strategic thinking and develop the skillset required to build, measure, and manage strong brands. This strategic brand management course aims to provide delegates with an in-depth insight into the importance of brand equity and the customer experience, and how best to maintain it.
Innovation & Entrepreneurship:
This course will outline the tools required for formulating and evaluating technology strategy in entrepreneurial start-ups where the technology is emerging and leading-edge. A key element of this programme is the critical evaluation of the gap between technology, innovation and commercial success, as well as looking at the type of competencies and skills required to close such a gap. This is achieved through a combination of hands on cutting-edge practical simulation and case studies.
Get to the heart of the principles of entrepreneurship and innovation management with this 12-week postgraduate certificate, which includes case studies from noteworthy start-up ventures.
During the programme you will gain a deep understanding of the processes involved in developing a business and financial plan before launching your own venture. The course will also give you a general overview of how to implement innovative technologies into your company's procedures.
This 12-week certificate will guide you towards the development of the skills required to run an effective entrepreneurial venture. Emphasis in the programme is placed on the general management abilities needed when running a small business.
You will develop a strong understanding of financial management and risk as well as the key aspects of accounting – ensuring that you are able to make effective investment decisions. A focus on online marketing strategies will also enable you to promote your business across the internet.
Communication & Consumer Behaviour:
Come to a comprehensive understanding of the effects of globalisation on the international media landscape with this 3-month postgraduate certificate.
During the course you will gain theoretical knowledge regarding mass communications, as well as the practical exploration of news writing and a deep understanding on media audiences. other collateral disciplines will also be covered and will include political economy, cultural studies and notions on both identity and ethnicity.
The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today's global marketplace.
A key element of this course is the focus on the practical application of digital marketing and social media marketing tools to set up and maintain a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. A key focus of the course will be the interaction and creative thinking that delegates will partake in, designing creative campaigns and innovative solutions for digital and social media.
Focus on the principles of public relations and its relationship with brand management and marketing in this targeted 3-month postgraduate certificate. The course will cover the effects of public communications within an international and globalised market.
You will gain an excellent insight into the ways in which public opinion is shaped and how persuasion becomes an effective tool for PR practitioners. It will also help you plan and implement your own PR campaign by increasing your multimedia skills.
This 12-week postgraduate course provides you with a comprehensive understanding of consumer behaviour, decision making, communication strategy tools and branding psychology.
On completion of the course you will have developed the fundamental strategic marketing skills required to effectively target consumers depending on their identified preferences.
Master the skills needed for success in hospitality and tourism with this advanced degree programme designed to prepare you for the operational challenges of these fast-paced, dynamic industries.
You will learn through an array of field trips, workshops, talks from guest speakers and industry-focused practical cases, all designed to provide you with a working knowledge of strategy and analytical thinking.