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Short Courses in Management and Marketing

KEY FACTS
Qualification: Professional Development Programme
Duration: Varied depending on your course, from 1 day sessions to studying over 12 weeks.
See timetable for further detail.
Campus: London
Intake Dates: February 2014
May 2014
September 2014
Timetables: Click here for timetables
Tuition Fees: From £690- £1,200
Click here for Individual Prices
For Frequently Asked Questions Click here

In today's fast-paced business world, it pays to be up to date with the latest techniques – and to be confident in your ability to apply them effectively. That's why we have developed a variety of short courses, designed to match fresh perspectives with established practical skills.

Choose Your Course

Click for courses under 1 week long
Business Strategy

Overview

As the backbone of any business, strategy gives an organisation direction and outlines its plan for success against competitors. This course examines how to form effective business strategies, and the issues surrounding their implementation. You will be equipped to create high quality business strategies through the latest business insights and freshest perspectives.

Programme focus

Business Analysis
Competitive Strategy
Strategic Management

Key Benefits:

  • Recognise the importance of the strategic process within organisations
  • Learn how to create and implement effective strategy
  • Learn from case studies on some of the leading corporate organisations in business with award winning strategy
  • Be able to perform analysis across a range of organisations, industries and problem areas
  • Gain the skills to devise and implement a corporate level strategy within an organisation

Who is the module for?

This course is ideal if you want to create innovative and impactful strategy. It is beneficial if you are a new manager, an executive looking to effectively implement strategy or simply interested in the strategic elements of business.

COACHING SKILLS FOR MANAGERS
This is a one day course, see short courses timetable for info.

Coaching is well recognised as a critical element in effectively leading and managing people in the workplace. This highly interactive session establishes how a coaching approach builds and strengthens your capabilities as a manager of people, whether directly, or through a project environment. It offers an opportunity to develop the capacity to listen to, and appreciate, what is important for yourself and others. Participants will practice developing the skills of coaching and applying the tools to their own workplace situations.

By attending this course, participants will:

  • Explain what coaching is within the broader leadership context
  • Put the critical skills that enable coaching into practice effectively in the workplace
  • Understand, identify and effectively manage the practical barriers to effective coaching as a management skill (personal, team and organisational)
  • Understand and apply different coaching models to enable more productive leadership in the workplace
  • Help employees and colleagues identify and achieve their goals
Management and Leadership Techniques

Overview

This course is designed to equip learners with the knowledge, skills, and competencies to understand strategic planning and the current thinking on leadership. It covers a number of aspects of management and leadership that assists participants in their learning and develops a competitive advantage for future leaders and managers.

Programme focus

Strategic Management
Leadership
Change Management

Key benefits:

  • Strong focus on the aspects of people management and the relationship between staff and leaders.
  • Modern and forward thinking approach that equips you for managing and leading through some of the challenging and complex situations of the 21st century
  • Includes technology management
  • Condensed programme into 5 days suitable to manage around work or other studies
  • Case studies and group exercises including various teaching methods

Who is the module for?

This course is ideal if you want to develop your management skills or have an interest in the practical elements of management and leadership. It will prepare you to take on new management or leadership roles.

Marketing Planning and Strategy

Overview

This course offers a full introduction to digital marketing, as well as exploring practices and techniques such as search engine optimisation and the use of social media. You will develop the skills to implement marketing strategies using new age media and digital tools. Through practical assessments and a hands-on approach, the course equips you with the skills required for marketing in the 21st century. You will be able to win customers within multi-channel markets using these skills.

Programme focus

Modern Media
Implementation of modern digital marketing models
Digital Channels in the 21st Century

Key Benefits

A comprehensive understanding of the overall function of marketing within a business A solid overview of the considerations to be taken into account when developing a marketing plan
The ability to see longer-term impacts of campaigns on the business as a whole

Who is the module for?

This course is ideal if you want to develop highly desirable marketing skills. It will prepare you for managing the marketing operations of a business.

International Business and New Ventures

Overview

This course explores the opportunities and risks that exist in launching a business abroad. You will learn about new markets, new business models, regional taxation, legislation and cross-cultural barriers. Through the use of case studies, you will gain an understanding of the practical issues involved in entering foreign markets, as well as the complexities and challenges of global expansion.

Programme focus

International Business
Globalisation
Cross Cultural Management

Key benefits:

  • Gain a deeper understanding on the impact of globalisation and its effects on trading
  • Develop the skills to draw up a strategies for expanding business ventures overseas
  • Improved knowledge on how to effectively work with different cultures in global business environments.
  • Grow your understanding of international negotiation and your confidence in trading on an international stage

Who is the module for?

This course is ideal if you are interested in international business or want to expand your knowledge of global trading. It offers up-to-date knowledge on setting up a new venture overseas.

Strategic Thinking and Decision Making

This is a 2 day course, see timetables for info.

Strategic thinking is a skill that can be learnt with the aid of well-established best practice tools that are used by successful individuals and organisations around the world. If you are involved in or responsible for making decisions that have a strategic impact for your organisation, you appreciate the complexity and business risk when making such decisions. Whist decision risk and complexity can never be fully overcome, this practical and interactive course will help you make more effective decisions through the use of proven strategic thinking and decision making techniques.

By attending this course, participants will:

  • Understand strategic decision making processes and their complexities.
  • Learn how to use key techniques that will help them in the strategic thinking and decision making process.
  • Improve their ability to make decisions and to generate alternative decisions.
  • Practice the use of various tools and techniques, and evaluate which tools are best in different scenarios.
  • Gain confidence in making complex decisions whilst managing risk and uncertainty.
  • Develop business strategies to improve strategic decision making in their organisation and add value to the business.
Leading Remote Teams Effectively

This is a 2 day course, see timetables for info.

By attending this course, you will learn how to successfully overcome the time, distance, cultural and communication barriers that create complexity in remote team management. You will enhance your leadership ability and know how to position yourself as a 21st century leader with the skills, confidence and track record of a successful leader of international teams.

By attending this course, participants will:

  • Understand what makes an effective remote team;
  • Learn how to get the most out of their team from a distance;
  • Explore methods of keeping the team focused on the local operational job whilst remaining loyal to the strategic intent of the broader organisation;
  • Stay current with best practices on how to manage a remote team;
  • Build their confidence and ability in leading a remote team and achieving results through their remote team members; and
  • Learn how to use tools, templates and techniques to help them in their role as a distance manager.
Succeeding as a New Manager

This is a 2 day course, see timetables for info.

By attending this practical and interactive course, you will have a toolkit to manage yourself, manage the team's workload and manage the individuals and team you are responsible for. You will learn the application of this toolkit from best practice management models, case studies and simulation exercises. This is an essential course for all people new to management or those that have been practicing as managers but have not yet had any official management training.

By attending this course, participants will:

  • Understand their various roles as a manager and how to build their leadership capability.
  • Know how to practice transformational leadership whilst letting their own style of leadership shine through.
  • Enhance their communication skills by developing an ability to respond effectively to different communication styles.
  • Learn how to maximise their time efficiently and to delegate effectively.
  • Practice with different tools to help them coach individuals and teams to higher levels of performance, and to keep them motivated and engaged.
  • Confidently deal with difficult people and learn how to give feedback constructively.
  • Develop their skills and confidence to be highly effective in their role as a manager.
Practical Project Management

This is a 2 day course, see timetables for info.

Project management was traditionally a specialist skill area used primarily in large complex projects, such a those in construction, engineering and information technology. Whilst we have these industries to thank for leading the way in the creation of best practice approaches to project management, this skill area is now becoming increasingly in demand across most industries and job functions. Any set of tasks that are delimited in time, with a defined set of requirements, can be managed as a project. Having a tried and tested toolkit that is scalable to large and small projects alike, is becoming an essential requirement for most business professionals. Whether you are in a legal team managing casework, a PA setting up an annual conference, a Product Manager launching a new product, an HR Manager establishing a new learning academy or a Supply Chain Manager setting up a new tender… all these and many more roles have benefitted from attending this course by learning how to apply practical project principles that help them be more efficient and effective in their work.

By attending this course, participants will:

  • Understand the elements of the project management life cycle and how it applies to projects in their organisation;
  • Know how to use tools and techniques for structured project planning;
  • Improve their management of scheduled project activities;
  • Have practical tools to manage project scope changes, risks and issues;
  • Professionally manage their project stakeholder expectations and how they engage them throughout the project;
  • Manage multiple projects with confidence; and
  • Have a more structured and professional approach to project management within the context of their organisation business model.
WORKING EFFECTIVELY IN VIRTUAL TEAMS

Overview

Most professionals now find themselves having to collaborate with colleagues in offices at other locations nationally and internationally. Being able to work with others effectively across time, distance, cultural and language barriers requires a unique set of skills different to co-located working. In this course, you will learn how to become an effective communicator and collaborator in the growing world of virtual teams

Key benefits:

  • Assess their remote working situation and explore how to overcome the challenges associated with virtual working;
  • Explore best practices on how to stay in touch with the virtual team and their manager;
  • Discover how best to use the various communication channels available to them to maximise team collaboration;
  • Enhance their effectiveness as a remote worker through personal leadership and self-motivation;
  • Confidently manage the challenges associated with time zones and different personality styles across different cultures; and
  • Learn how to use tools and techniques to help them succeed in their role as a virtual collaborator
PROFESSIONAL PRESENTATION SKILLS

Overview

So many people fear public speaking, and yet many business professionals are required to deliver powerful presentations as part of their job. This could include presenting a business idea to gain budget approval, presenting a project’s progress or presenting a business unit’s status to the board and its employees. Whether you’re presenting to an individual, a small group or a large audience, it is not just knowing what to do but being able to do it… and these skills are not only essential business skills, but essential life skills. During this course, you will learn how to prepare a polished presentation and practice professional presentation skills to give you the experience and confidence that will be an invaluable resource to you going forward.

Key benefits:

  • Plan, construct and prepare effective presentations.
  • Overcome nervousness and anxiety.
  • Deliver more polished and powerful presentations using voice, tone and body language to maximise impact, persuasion and effectiveness.
  • Present with enthusiasm, building on their natural ability and personality style.
  • Focus attention on the key issues and generate audience interest and acceptance of their message.
  • Practice delivery and receive objective feedback from video role-play and analysis.
WRITING AND PRESENTING WINNING PROPOSALS

Overview

Developing business proposals and responding to tenders is a hard job, especially if you are one of many in a tough competitive environment. From the other side, proposal and tender evaluators find it difficult to choose the right supplier if they have to wade through a sea of unstructured information that does not easily show an understanding of their needs. Writing a brilliant proposal is often not enough – this may just get your foot in the door – but it is your presentation that will sell you and your organisation. This essential course will give you the tools, skills and practice to write and present proposals confidently and competently.

Key benefits:

  • Write professional, competitive and compelling proposals.
  • Design interesting and engaging proposals.
  • Respond to their client’s needs by focusing on what they value most.
  • Use techniques to deliver strong key messages throughout the proposal and presentation.
  • Translate their written proposal into a powerful short presentation.
  • Improve their presentation skills to win new business.
STRUCTURED PROBLEM SOLVING SKILLS

Overview

In many organisations, too much time is wasted addressing problem symptoms or implementing quick-fixes, only to have the problem occur again. The cost of this in time, money and morale is substantial. By using simple tools and a structured process, problems can be solved sustainably in a professional manner. The problem solving processes and tools taught in this interactive and practical course are essential for all business professionals.

Key benefits:

  • Apply practical tools and techniques to analyse and understand a problem.
  • Apply structured and systematic methods for solving problems by addressing root causes.
  • Make informed decisions about problem resolution based on rational deduction.
  • Understand when to apply different methods for sustainable solution implementation.
  • Think strategically about problems and implement sustainable solutions.
NEGOTIATION TACTICS FOR WIN-WIN OUTCOMES

Overview

You probably find yourself in more negotiation situations than you realise. Whether you are negotiating with a team member to get an important report to you by a certain date, negotiating payment terms with a supplier, or negotiating staff salaries with trade unions, having effective negotiation skills could mean the difference between success and failure. During this practical and interactive course, you will learn how to prepare for a negotiation and apply well-established techniques to conduct a successful negotiation. You will gain experience and confidence through practicing these techniques through simulation exercises and leave with a toolkit that can be used back in the workplace after the course.

Key benefits:

  • Understand the negotiation process and dynamics, and learn how to prepare for a formal negotiation.
  • Use practical tools to help them prepare for the negotiation.
  • Confidently lead or participate in a negotiation to achieve a desired outcome.
  • Learn when and how to close, postpone or terminate a negotiation.
  • Use Neuro-Linguistic Programming (NLP) techniques to build rapport in the negotiation.
  • Practice their negotiation skills in a fun environment.
Click for courses between 5-12 weeks long
Strategic Business Management

Overview

This course develops your strategic thinking and management skills. Learn how to identify threats and opportunities within organisations and across industries., and develop coherent strategies. You will also develop the mind-set to help organisations achieve growth and a sustainable competitive advantage.

Course focus

Business Analysis
Competitive Strategy
Strategic Management

Key Benefits:

  • Recognise the importance of strategic processes applied within organisations
  • Perform analysis across a range of organisations, industries and problem areas
  • Devise and implement corporate-level business strategies

Who is the module for?

This course is valuable if you want a strong foundation in strategy. It develops your practical skills and provides the latest theory in business and strategy. It is ideal if you are taking on a new management role and want to become an effective business leader.

Project Management

Overview

This course equips you with the tools you need to deliver projects within a specified time and budget. You will gain an in-depth understanding of the strategic elements, aims, objectives and budget limitations of projects. The course also examines the role of the project team and manager.

Course focus

Project Planning
Project Management
Project Implementation

Key Benefits:

Understand the key elements of a project, including planning, analysis, sequencing and scheduling
Gain a critical overview of change management, the project lifecycle and the project team
Better understand how to implement the goals of a project using project tools and techniques, risk analysis and management

Who is the module for?

This course is ideal if you are looking to develop new project management skills, or top up your knowledge in order to move your career forward. It gives you a solid grounding in project management by covering the key theoretical and practical elements.

Management and Leadership

Overview

Learn how to drive organisations forward through effective leadership. In today’s economy, management and leadership skills are essential for business success. This course teaches you how to manage organisations and empower people, as well as introduce and oversee periods of change.

Course focus

Strategic Management
Leadership
Change Management

Key benefits:

  • Better gauge the importance of effective leadership and the challenges associated with leadership in a business context
  • Understand executive processes and different change methodologies
  • Get a strategic overview of change management and implementation

Who is the module for?

This course is designed to give students the practical skills required to manage people effectively. You will benefit from developing your knowledge in the latest managerial trends. It is ideal for those already in management positions who wish to enhance their skills as well as new or aspiring managers.

Marketing Strategies and Operations

Overview

This course provides an introduction to the purpose, processes and methodologies of marketing management at strategic and operational levels. You will explore campaign planning, as well as the strategic, operational and tactical issues that affect its on-going success. You will also learn how to put traditional and digital marketing techniques into practice.

Course focus

Marketing Management
Marketing Communications
Marketing Strategy

Key Benefits

  • Apply traditional and digital marketing techniques
  • Better understand macro and micro environmental factors that affect marketing and business
  • Better perform market research
  • Understand the different technicalities between B2B and B2C buyers
  • Segment, target and position products after performing marketing audits and creating executable plans

Who is the module for?

This module is aimed for individuals who wish to develop their marketing skills. It covers the essential elements in order to market products and services effectively from both a strategic and operational angle.

International Business

Overview

Develop an advanced understanding of international business and the ways in which global organisations operate. You will study the impact of cultural differences on business and the strategies organisations can use to enter new markets. The course also explores the effects of globalisation on business, as well as the challenges and opportunities it presents.

Course focus

International Business
Globalisation
Cross Cultural Management

Key Benefits:

  • Better understand the impact of cultural differences on business operations
  • Assess markets in different countries for investment and growth opportunities
  • Understand the advantages and disadvantages of different marketing strategies and the ethical issues facing global companies
  • Gain an overview of how governments influence international business activities

Who is the module for?

This course is designed to help students build a critical analysis of the elements necessary to develop international business. It will make you aware how to work within different cultures and develop an understanding of building a business across borders.

Accounting for Performance and Control

Overview

This module covers the key techniques, methods and terms used in cost management and managerial accounting. You will look at the importance of budgetary planning and control, forecasting using quantitative methods, and the principles of full cost accounting. As a result of all this, you will develop the expertise required to make sound business decisions.

Course focus

Managerial accounting
Budgetary planning and forecasting methods
Cost-structure analysis and profit calculation

Key Benefits:

  • Understand the role management accounting plays in decision making within an organisation
  • Prepare budgets and other budgetary control statements
  • Make well-informed decisions on pricing, cost control, and cost reduction
  • Calculate and analyse variances and their possible causes

Who is the module for?

This course is ideal if you need to develop new knowledge and skills in the managerial accounting field, whether you are taking your career in a new direction, or starting in a new role.

Digital Marketing and New Media

Overview

The course helps you develop the skills to use new age media and digital tools to implement marketing strategies. Through practical assessments and a hands-on approach, it equips you with the skills required for marketing in the 21st century.

Course focus

New age media
Digital marketing channels
The “digimarketing” model

Key Benefits

  • Identify and appraise changes in marketing brought about by digital marketing, as well as analyse their effects and marketing strategies.
  • Demonstrate a critical understanding of new age and digital marketing tools, and discuss the means of deploying these tools.
  • Identify new age and digital marketing tools, as well as design digital and new age marketing campaigns using these tools.
  • Gain knowledge of companies that have successfully implemented e-marketing strategies.

Who is the module for?

This course is ideal for those who need to develop practical skills and know-how in relation to ‘new media’ online, and assess how these channels can better fit into a wider marketing campaign.

Luxury Brand Management

Overview

This course develops an understanding of 'luxury' brand products; in particular how they are defined, marketed and perceived in relation to their geographical location and local culture. The course will focus on how these brands operate and how they are promoted.

Please note this is a 5 week long course (one day per week).

Course focus

Marketing and Advertising of Luxury Brands
Consumer Behaviour
Luxury Products in Developing and Developed Economies

Key Benefits

  • Understanding how to manage and brand luxury products
  • Understand the characteristics and symbolism behind luxury goods
  • Gain effective tools to communicate luxury products in advertising
  • Better understand the consumer decision process
  • Understand how to differentiate Luxury Client Profiles .

Who is the module for?

Individuals who are involved or wish to gain a sound knowledge of management and branding of products, either to be able to better apply these skills in current role or to use in the future. For those wishing to a holistic approach on the subject, we advise to look into the Postgraduate Certificate in Brand Management.

Creative Brand Management

Overview

The role of the Brand Manager within the creative industries is a complex proposition. Within this course you will identify the key skills and attributes required to fulfill this role. You will also learn about the new consumer and market factors within this sector. Working from a series of case studies and examples from across a variety of industry areas; you will engage with both practical and theoretical considerations of this discipline in order to develop your specialist knowledge.

Course Focus:

  • The role of the consumer within the management process
  • Reputation management across niche industry sectors
  • New methods used to enhance the position of creative brands

Key Benefits:

  • Immerse yourself in a variety of design-based market sectors and examination of creative management techniques
  • Analyse consumer insight and how this is used to inform projects within the creative industries
  • Understand the role of words and images within a creative brand portfolio
  • Appreciate innovation within creative brand management and the future direction of the discipline

Who is the module for?

This module is ideal for individuals who wish to gain an insight into creative brand strategies and the latest techniques of branding used across a range of markets and industries.

Advertising Management

Overview

The course will take you through the whole advertising process, from the ‘creation table’ to the pitch of a campaign. You will investigate how a variety of techniques used both in print and online, can be used in order to persuade the consumer.

Course Focus:

  • Media Planning, Buying, Budgeting and Evaluation
  • International approaches to advertising
  • Creative Strategy: appeals, messages, processing and iconic advertising

Key Benefits:

  • Investigate developments within the advertising sector to determine their potential impact on advertising strategies of a given organisation
  • Evaluate an organisation’s current advertising their improvement
  • Construct and critically appraise an advertising and promotion process plan
  • Create and develop a media selection plan
  • Select and apply appropriate metrics to measure advertising returns

Who is the module for?

Individuals who wish to work or understand the advertising industry, in order to either move into this field, or use as complimentary knowledge within their marketing studies.

Consumer Behaviour

Overview

What we buy, when we buy, why we buy and how often we buy? These are the first questions when launching or establishing a successful brand/product/service. Get them right and you it will be on a successful track.

Through this course we will develop your understanding of marketing concepts when analysing consumer behaviour through the use of theoretical models and practical examples. The course will also explore the contribution of consumer analysis in relation marketing strategies set out by various companies

The course sets out to stimulate you to think of the characteristics of individual consumers, such as demographic and behavioural variables, in an attempt to understand people’s needs, desires and what leads them to be faithful to brands and pushes them to make purchases.

Course Focus:

  • Core concepts of consumer behaviour
  • Methods of consumer data collection
  • Purchase and consumption behaviour in consumers

Key Benefits:

  • Analyse and evaluate current developments in consumer behaviour, market environments and culture, through the use of relevant case studies
  • Critically analyse and distil the results of a consumer research project
  • Evaluate the success of current models in predicting the consumer purchase decision
  • Critically evaluate consumer and customer management practices in organisations in different sectors

Who is the module for?

This module is ideal for those who want to gain a better understanding of consumer environments and how these can be measured and influenced. This can be especially relevant when marketing or rebranding an existing product or launching a new product.

Content Marketing and SEO (5 weeks)

Overview

In order to be on the top of the game and ensure your products or services are listed on top pages of search engines such as Google. Knowledge of this field is imperative for marketers.

Search Engine Optimisation [SEO] and Content Marketing is becoming increasingly complex with continuous innovations between rival search engines.

You’ll learn the most effective techniques and methods to research and understand your audience, and create persuasive content for the right target audiences, at the right time and place.

Course Focus:

  • Measuring Success, KPIs and ROI
  • Content Marketing Strategy
  • Search Engine Optimisation (SEO)

Key Benefits:

  • Appreciate the principles of content marketing and its correlation and overall fit within the marketing mix
  • Explore the links between Content Marketing and SEO
  • Explore the paradigm shift from interruptive advertising to branded content
  • Learn to research and understand your audience, and create persuasive content to the right target audience at the right time and place
  • Understand the customer decision journey and content to instil the right content
  • Use frameworks to create your content strategy and plans
  • Explore various tools to measure the success of your content marketing plans

Who is the module for?

The course will give you the tools to create structure, and use the most effective language online, in order to maximize links with other sites, and generate exposure to your products and services.

Entry Requirements
  • Approximately 2 years of relevant business experience and the drive to develop your skills even further
  • While there are no IELTS or English language requirements, please be aware that the courses are taught in English
  • Individual short courses may have alternative/additional requirements, please speak to a programme advisor for further information

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  • MARKETING COURSES ACCREDITED
    BY THE MARKET RESEARCH SOCIETY