Management Development Programme (MDP)
The Management Development Programme consists of four intensive study fields:
This module focuses on the importance of different business strategies and why they are favoured in their industry. It gives an overview of the application of the fundamentals of strategic management through a combination of group discussions and case studies. You will learn the types of strategy that big brands and corporations use to achieve their main goals, and how they are applicable in different scenarios.
This module provides an introduction to the purpose, processes and methodologies of marketing strategies and operations. Through presentation and discussion of your existing knowledge, your lecturers’ experience and examples of good practice, you will develop a more informed understanding of the purpose of marketing planning and engage with a variety of underlying issues – strategic, operational and tactical.
Globalisation has changed how and where we do business. Companies have the possibility not only to produce or to sell in their home country but also to do this abroad. The first task companies are facing is to decide how to evaluate the different potential countries have and how to select the appropriate country for investment. This module will tackle challenges and help to build up a critical approach for a variety of scenarios.
This course will prepare you for the different managerial challenges you will face in the business world, by introducing you to the best managerial practices. Through a variety of case studies and role plays, we will ensure that you can face the daily challenges of a managerial position competently and confidently.
As part of this programme, you will cover a number of facets of management and leadership, and learn to influence the progress of others around you. You will also study the intricacies of leading a team, how to choose the best tools at your disposal and make the most out of these tools.