In this module students will gain knowledge of the various concerns faced by managers when developing information technology for use within organisations. Students will learn how to implement technological shifts and developments resulting in fundamental changes in the way an organisation is run on a day-to-day basis, which includes but is not limited to the way work is executed within the organisation. Subject areas to be studied include; the various technological competencies that are available for implementation within organisations and the challenges and threats to the implementation of technological changes within the organisation. A great emphasis in this module will be on managing the technological challenges in order to implement an effective flow of information to the stakeholders within the specific organisation. Reducing cost, creating innovative designs and services, faster, nimbler, more expeditious ways of solving problems and pursuing work processes, and enhanced efficiency are nowadays a direct result of adopting new and powerful information technology tools, and as such how to reach these goals through IT management forms an integral focus of this course.
The principal objectives of the course are the following:
Gain an understanding of the various structures that are involved in implementing and managing the strategic as well as operational use of information technology in the business context.
Attain an understanding about IT governance and various supply and outsourcing associations and how that might benefit the organisation in the long-run financially and strategically
Learn how to make the most beneficial choices as to the adoption of particular IT solutions and adopt organisational structure and work flow to these solutions in the most efficient manner
Acquire the skills necessary to make sense of the management, financial, R & D, legal, HR, manufacturing and/or service aspects of the business so that IT can be integrated within the overall aims and functions of the organisation
E-Commerce Management is a multidimensional field of inquiry that uses primarily the Internet as a core company resource to pursue relations with customers/clients, the general public and partner firms as well as competitors. Thus, the module provides a skills set that integrates the knowledge of markets with the use of technology to pursue commercial aims. Customer relationship management (CRM), Internet marketing, sales, and distribution form some of the important areas of analysis that will be under review. The extent to which the E-Commerce technology is utilised depends critically on the specific target markets in question, and the module is designed to give awareness to students as to when and how to what extent E-commerce can be integrated into brand positioning. Leading e-commerce tools, techniques and approaches will be a part of every aspect of the discussions and considerations taken up within the course.
The principal objectives of the course are the following:
Gain a thorough understanding of the various significant consequences of advent and evolution of the Internet on how to conduct commercial business transactions
Acquire the requisite perspectives pertinent to utilising the Internet in a cost-effective, brand-enhancing manner, that deepens and broadens the customer base in materially advantageous ways
Learn how to couple the Internet technology with the existing traditional ways of doing business to avoid displacing certain parts of the company personnel and functions and instead have mutually improving processes at work in regards to both new and traditional modes of operation
Develop advanced technological awareness of the Internet and its evolution to recognise newly arising and fresh opportunities that can benefit the organisation and help it to expand on a continuous basis
