Advanced Certificates in Marketing
Our Customer relationship management (CRM) programme teaches you how to create meaningful relationships with customers and stake holders. It shows you how to manage each customer based on their unique characteristics. You will gain a high level of proficiency in using CRM software and tools, which help maximise customer acquisition and retention in both B2B and B2C scenarios.
A thorough understanding of CRM will allow you to analyse different strategies, determine their effectiveness and identify opportunities for improvement.
Internet and digital marketing communication strategies play an increasingly prominent role in today's marketing communication mix. Most organisations have embraced the latest digital marketing tools and developed the ability to use them competently within their marketing strategy.
During this course, you will study the social media strategies of leading organisations and discover how their performance can be improved. You will learn how to use online tools such as AdWords, Overture and MSM PPC, and understand how to integrate these into an overall marketing strategy..
This programme will provide a detailed overview of the internet as a powerful and effective marketing tool. You will study the latest ideas behind content creation, optimisation and tracking, and gain an understanding of the tools and techniques needed to execute successful internet marketing campaigns.
The syllabus covers the challenges and business practices associated with strategic advertising, brand management and managing integrated advertising campaigns. You will also gain an awareness of the importance of public relations and learn how to combine all these elements.
This program teaches you how to manage the flow of information between an organisation and the public effectively. You will learn how to build, implement and manage an effective PR strategy, and evaluate its effectiveness in terms of organisational goals.
You will gain an overview of both traditional and new media, and examine how online developments (such as social media) require PR professionals to constantly learn new skills.
Gain a comprehensive overview of social media tools such as Facebook, Twitter, LinkedIn, blogging and Google+. Learn the skills needed to manage online communities and actively engage your target audience in line with organisational goals.
You will develop the skills to build strategies, as well as an understanding of the tools and approaches required to build a positive online reputation. You will also learn how to measure ROI within the context of social media.